Our concept is 'simple' actually. Simplicity by design...
While we have to ability to make sites as image cluttered and animated as any other design team out there we prefer to market the content and image of your business rather than just marketing your marketing.
Our reasoning is this; it is not just your clients, sales leads, vendors and competitors that are reading your websites, but there is also another class of visitors that not only will see your site more than any other visitor but may also have the greatest impact in the success or failure of your website. Those other visitors are the search engine spiders.
The more difficult it is to find the content in your web-site for a human eye, the more difficult it is for the search engine spiders to determine what kind of traffic they should be sending to your site.
The more complex the layout, the greater the chance that your website will be harder to read by these search engine spiders which could cost you targeted keyword placement, traffic and potential customers. Why complicate something that does not need to be complicated?
Simplicity by design...